My Writing How To Dynamic Headlines in Google Adwords: An Undocumented Feature
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Wolfram My Writing How To Dynamic Headlines in Google Adwords: An Undocumented Feature
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Did you ever want to make the search phrase appear as the headline of your adwords advert? Well, you should, because it usually increases the click through rate. That's because if someone searches "Backup Software" they're usually more likely to click on an advert that says "Backup Software" then they would click on "Backup Management Software."
What's needed is a dynamic headline feature. Adwords users have previously gone through hoops and work arounds to replicate this effect, for instance, making new campaigns or adgroups for each keyphrase. This is highly impractical because some people want to target 10's of thousands of keyphrases and Google limits the number of campaigns per account. So what do you do? Read on for the answer. Suppose you had an adwords campaign with the following keywords:
Suppose you created an advert that was like this:
Unique Wooden Toys That advert would show up for whatever keyphrase the user typed in Google, as long as what they typed matched one of you keywords in the list above. However, if you created an advert like this:
{KeyWord:Wooden Toys} Then the person who types "kids toys" in Google, would see your advert as:
Kids Toys While the person who types "childrens toys" in Google, would see the advert as:
Childrens Toys However, if the search term and keyphrase is longer then 25 characters, then the "Wooden Toys" would show up as the headline. The main drawback: The backup headline (in this case "Wooden Toys") is limited to 15 characters. Furthermore, you can specify how the headline is capitalized in this way:
{KeyWord:some keyphrase} will capitalize each word, ie "Some Keyphrase" Finally, you can do something like this:
Unique {KeyWord:Wooden Toys} In this case, if someone searches "kids toys" they will see:
Unique Kids Toys And if someone searches "home school toys", they will see:
Unique Home School Toys I'm not sure why this feature is undocumented, perhaps because if everyone knew about it then all the adverts would all have the same headline that matched what the search users typed. Here's how you do it. About This Page
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